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MarTech & CommTech
For us at MUNICH DIGITAL, digital transformation primarily means one thing: the technologization of the internal marketing and communications landscape. Data is the foundation for all AI applications. The result is a new mindset – but in most cases also a new architecture within companies – and thus a fundamental change process.
The change: Data-driven thinking and acting
For many years, internal experience and the individual assessments of decision-makers have shaped strategic and tactical actions within companies. In today’s complex and fragmented digital world, a stronger objectification of information is becoming increasingly critical to success. At the same time, data forms the foundation for all AI applications. As a result, the establishment of data-driven or data-supported processes has become essential.
The Transformation: Substantial analytics
The task is clear. People, whether employees or customers, are increasingly examining companies critically. The packaging alone, the brand promise, is no longer enough. Advertising claims have to be proven every day. This requires substantial analysis. Acceptance must be measured and at the same time expectation. The comparison reveals where strengths, weaknesses and potential lie. On this basis, initiatives can be planned and evaluated.
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