Data-Driven Business

For us at MUNICH DIGITAL, digital change means one thing above all: data-driven business. Companies are changing perspectives, inside-out is increasingly being replaced or at least enriched with an outside-in perspective.

The result is a new mindset in companies and with it a fundamental change process.

The change: Data-driven thinking and acting

For many years, internal experiences and the individual assessment of decision-makers have determined the strategic and tactical measures in companies. In the so complex and fragmented digital world, greater objectification of information is becoming increasingly crucial to success. This goes hand in hand with the establishment of data-driven or data-supported processes.

The Transformation: Substantial analytics

The task is clear. People, whether employees or customers, are increasingly examining companies critically. The packaging alone, the brand promise, is no longer enough. Advertising claims have to be proven every day. This requires substantial analysis. Acceptance must be measured and at the same time expectation. The comparison reveals where strengths, weaknesses and potential lie. On this basis, initiatives can be planned and evaluated.

Strategy

We analyze data-driven use cases, define the scope and establish data structures.

Visualization

We prepare your data attractively and ensure the necessary user experience.

Data Science

You benefit from our own scoring, clustering and NLP models.

Engineering

We connect your contact points and provide the necessary data automation.

Architecture

We build databases and integrate them into an appropriate ecosystem.

Operations

If you wish, we can operate your business intelligence or provide external support.

Customer Experience

We take care of your digital customer relationship. For this we rely on the cooperation with universities as well as on our own data models and technology competence.