beef4brands

Customer Experience

We design and orchestrate personal experiences along the individual Customer Journey, with the aim of giving you back control over your customers and interaction channels.

In doing so, a prototyping approach guides us in the implementation of projects. Developing, testing, measuring and improving. We believe that digital challenges are best faced by the logic of agile software development.


MUNICH DIGITAL CX Framework

We developed our own framework for optimizing digital customer experience. It defines the most important fields of action, identifies tools and develops key figures. This enables us to accompany initiatives for improved end-to-end customer relations. Content-related. Technical. Procedural.

MUNICH DIGITAL CX Score

We have been looking for metrics that help to better understand and evaluate the digital customer experience for a long time. In our opinion, the established Net Promoter Score (NPS) does not provide enough depth. 

So we developed our own evaluation model together with Macromedia University: The MUNICH DIGITAL CX Score. This model, at least its logic and KPIs, is the basis for our planning in the area of digital customer experience. The score is bookable as an end-to-end product for companies.

Customer Journey Mapping

Customers move along several contact points on their way to a decision. It is important to understand and follow this path.

A Customer Journey Mapping helps to do this by illuminating internal and external stakeholders as well as different personas. For these, customer journeys are simulated and verified with data. This results in strategic measures.

MUNICH DIGITAL offers Customer Journey Mapping workshops with its own visualization tools.

Experience Design and Solutions

Findings and considerations must result in concrete applications with added value for the user. The contact points must also be logically connected in the sense of a customer journey. 

We design the digital ecosystem for you and implement solutions together. No matter if within website, FAQ platform, community or (messenger) bot. From planning to technology selection, content and analytics - we are present in everything end-to-end.

Intelligence
Intelligence is in our DNA. We analyze data, insights and cases. We developed several scoring models.
Brand 
We define brands through contact with people. The channel and the message must hit the right spot.
Experiences
Every contact with the brand is an experience. We make sure it is positive in the digital environment.
Architecture
We connect touchpoints. We understand your infrastructure and take care of new components.
Technology
We take over technology selection and management of IT service providers. We develop ourselves.
Operations
We operate as consultants and project managers. Always thinking end-to-end with the goal of delivering results.

MUNICH DIGITAL Insights

Customer Experience

We take care of your digital customer relationship. For this we rely on the cooperation with universities as well as on our own data models and technology competence.


Change & Transformation

Above all, customer centricity in companies is a change process. We design this together with you end-to-end. Strategically. But also agile and solution-oriented. 


Corporate Influencer

Change in dealing with customers requires motivated employees. We also rely on experiences in employee communication in order to reach the customer. Possible with our Corporate Influcer Score.


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