Our DNA: Digital Intelligence.
For us at MUNICH DIGITAL, the knowledge of user behaviour, technical developments and functional practical examples are the basis of all our actions. We have made it our maxim to always align our clients with these facts before we talk about solutions. At the same time, knowledge from customer projects flows back into our intelligence.
In the end this means: Data-driven solutions and practice-oriented analytics at the same time.
Since our foundation in 2014, we have regularly dealt with developments in the media society. How do social networks develop? What acceptance do new platforms have? How critical are users regarding their data? At the same time, we observe technological developments and evaluate relevant solutions.
Data-based action is a consequence of digitalization. We analyze, structure and harmonize data. With the help of our own scoring models, we reach usable statements. We bring all of this into BI dashboards such as Tableau, which are fun to use and can be accessed across departments if required.
Since 2018 there has been an ongoing partnership between MUNICH DIGITAL INSTITUTE and Macromedia University. In a joint project with the master's programme "International Brand Management", we have developed a new evaluation model for Digital Customer Relations: The MUNICH DIGITAL CX Score. This model is now used by several companies in Germany.
Our founder Christian Henne is an academic partner at Macromedia.
Companies are increasingly collecting data. But a mass of data does not automatically mean more insights. The challenge lies in structuring and modelling data in such a way, that it allows for concrete statements and instructions for action.
We developed our own evaluation model for this purpose. Our Scores, which were designed in cooperation with Macromedia University, enable us to classify Customer Experience (CX Score) as well as to evaluate Employee Experience within the company (CI Score).
The digital future brings us Artificial Intelligence, Machine Learning and a greater degree of automation. We are already cooperating with several companies in this field. This puts us in a position to implement initial MVP approaches in order to learn from them and become better. This is where theory meets practice and thus becomes applicable for our customers.
We would be happy to show you the state of Natural Language Processing (NLP) and what is already possible in today's BOT solutions.
Since 2016 we have been training the police in Germany for digital crisis communication in operational situations. The core question is what role social media play in this, highlighting opportunities and risks and practising how to deal with them. In both the operational and procedural aspects.
The training model is a blueprint for corporate crisis communication, including a crisis matrix for categorising the threat and corresponding reaction schemes.