To think customer-centered is a question of mindset. This must be demonstrated by a cultural change in the companies. Only those who give their employees the same attention and appreciation as their customers will be successful. Many things can be transferred from external customer experiences to internal employee experiences. In the end, it is all about one thing: A experience, positive as possible, for the people within your own company.
Corporate Influencer programs are the first showcase of Employee Experience. We design these initiatives and have developed our own model for measuring success. But let's think beyond that: employees and their experiences are particularly important in processes change. There is a lot to learn from Customer Experience.
Together with DATEV, we have developed the first evaluation model for corporate influencer programs. We evaluate the maturity level of organisations and measure the impact of corporate ambassadors both internally and externally.
On the one hand, this ensures planned initiatives, with the employee needs in mind. On the other hand, the results display the internal effects and secure the necessary resources as a consequence.
Almost every company is currently undergoing change. Digitalization challenges organisations with completely new tasks. Employees must also reinvent themselves. Therefore, one task becomes central:
Companies must connect to their employees and create identification. We help companies to connect with employees and create commitment. Our many years of experience in the field of customer experience help us to do it.