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MUNICH DIGITAL SHOWROOM

  • PROJECTS & REFERENCES
  • PARTNER & FRIENDS
  • OFFICE
  • PRESS & VOICES
PROJECTS AND REFERENCES

The MUNICH DIGITAL INSTITUTE has been working with large and medium-sized companies for years. We are currently cooperating with the Macromedia University and several start-ups. We selectively work on social issues with a view to digitalization.

The goal is always: stay up-to-date and try out new developments with companies. This is the only way to combine intelligence and experience.

June, 2020
  • We have been working in the Customer Experience area for BMW for years. From FAQ platforms to communities, to messenger and bot solutions. We think about content management an building knowledge bases.

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    DATEV has been a MUNICH DIGITAL customer for years. We analyze digital communication and advise on the corporate influencer project. This is where the joint corporate influencer score was created.

  • Together with the "International Brand Management" course at Macromedia University, we have developed our own model for evaluating digital customer relationships. The MUNICH DIGITAL CX Score is an essential part of our intelligence.

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Clients & References

Technology Competencies & Alliances

BMW central and national

FAQ PLATFORM & COMMUNITIES
For several years MUNICH DIGITAL develops self-service platforms and customer communities for the BMW Group. These have now been rolled out in over 20 markets worldwide.

KNOWLEDGE BASE
Behind these platforms is a central database that holds the necessary content, e.g. also for future BOT applications.

ANALYTICS
We developed an analytics design for all platforms and created a reporting process.

XING Community

SERVICE FOR B2B CLIENTS

For corporate customers, XING E-RECRUITING operates its own service community, which offers assistance with all product aspects and further training. MUNICH DIGITAL advised and designed the 2019 relaunch in terms of visual and functional aspects. 

The XING E-RECRUITING Community is based on the Salesforce Community Cloud. 

DATEV Analytics & Influencer

SOCIAL & CUSTOMER INSIGHTS
MUNICH DIGITAL regularly collects insights for DATEV for customer and corporate communication.

CORPORATE INFLUENCER FRAMEWORK
At the same time we advise on the Corporate Influencer Program. We developed an own framework for this. Within this context, the Corporate Influencer Score was created, which is used by many companies today.

MUNICH DIGITAL Office

Since May 2019 we sit in our self-designed office in Munich of over 400 m². Open atmosphere, small islands and open space. Including kitchen-living room and winter garden. Enough space for small workshops, get-togethers and afterwork.

Those who can't be here work remotely.

Press & Mentions

Facebook survey in the "Berliner Morgenpost"

Our poll on political sentiment on Facebook sparked widespread media interest. Here is a deputy article from the Berliner Morgenpost.

Media analysis regarding the Germanwings crash on 3Sat

Our managing director Christian Henne in an interview about our digital media analysis on the crash of the Germanwings machine in April 2015

Corporate Influencer Score article in the "Pressesprecher"

Christian Buggisch from DATEV in an interview about the analysis model for corporate ambassador programs that we developed together.

“The topic of digital customer loyalty and social CRM is still in it´s infancy in Germany. On the one hand, you have to dare something, but on the other hand, facts, comparisons and practical examples help. I personally see an independent offer, which is also somewhat analytical, as an opportunity - also for internal decisions. ”

Svea Raßmus, Team Manager Social Media Management, DB Vertrieb GmbH (DB Bahn)

“I think the initiative is very good. A high-level, neutral instrument for measuring the success of new content strategies, for example, would be helpful for the next digital steps, not just for our company. "

Patrick Kammerer, Director Communications & Public Affairs, Member of the Executive Board, Coca-Cola Germany
small and medium-sized enterprises-study on social business

At Cebit 2015, we collaborated with IBM and Beck et al. and published a study on opportunities and risks in the introduction of social business solutions.

Facebook survey in the "Berliner Morgenpost"

Our poll on political sentiment on Facebook sparked widespread media interest. Here is a deputy article from the Berliner Morgenpost.

Media analysis regarding the Germanwings crash on 3Sat

Our managing director Christian Henne in an interview about our digital media analysis on the crash of the Germanwings machine in April 2015

Corporate Influencer Score article in the "Pressesprecher"

Christian Buggisch from DATEV in an interview about the analysis model for corporate ambassador programs that we developed together.

small and medium-sized enterprises-study on social business

At Cebit 2015, we collaborated with IBM and Beck et al. and published a study on opportunities and risks in the introduction of social business solutions.

“The topic of digital customer loyalty and social CRM is still in it´s infancy in Germany. On the one hand, you have to dare something, but on the other hand, facts, comparisons and practical examples help. I personally see an independent offer, which is also somewhat analytical, as an opportunity - also for internal decisions. ”

Svea Raßmus, Team Manager Social Media Management, DB Vertrieb GmbH (DB Bahn)

“I think the initiative is very good. A high-level, neutral instrument for measuring the success of new content strategies, for example, would be helpful for the next digital steps, not just for our company. "

Patrick Kammerer, Director Communications & Public Affairs, Member of the Executive Board, Coca-Cola Germany
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