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MUNICH DIGITAL SHOWROOM
Clients & References
Technology Competencies & Alliances
SCHAEFFLER Data for MarTech
Since October 2025, MUNICH DIGITAL is responsible for the further development of the entire data domain as part of Schaeffler’s future global marketing technology architecture.
As a consulting partner, MDI supports the marketing division of the SDAX-listed group in optimizing its tools, data infrastructure and processes with the goal of marketing automation. Operationally, MDI is responsible for implementing a global data infrastructure, including AI-based analytics.
Since spring 2025, MDI has also been organizing the migration of external marketing data into Schaeffler’s internal data platform, including automation within Microsoft Azure.
DATEV Analytics & Influencer
DASHBOARDS FOR MARKETING & COMMUNICATIONS
MUNICH DIGITAL has built and continues to develop several Tableau dashboards including data automation over the years.
TOPIC MODELING
We use our own NLP model to analyze the content of all communication. Now supported by ChatGPT.
CORPORATE INFLUENCER SCORE
Together with DATEV, we developed the Corporate Influencer Score, which is used by other companies. It makes corporate ambassador programs measurable for the first time.
EVONIK Brand Communications
INTERNATIONAL BRAND DASHBOARD
Websites, social media, internal communities, campaigns: all data from different markets consolidated in one place. Built with Power BI.
BRAND HEALTH SCORE
For Evonik, we have adapted our scoring model to brand health. Key figures are collected and evaluated in five strategic target areas.
BMW central and national
FAQ PLATFORM & COMMUNITIES
For several years MUNICH DIGITAL develops self-service platforms and customer communities for the BMW Group. These have now been rolled out in over 20 markets worldwide.
KNOWLEDGE BASE
Behind these platforms is a central database that holds the necessary content, e.g. also for future BOT applications.
ANALYTICS
We developed an analytics design for all platforms and created a reporting process.
XING Community
SERVICE FOR B2B CLIENTS
For corporate customers, XING E-RECRUITING operates its own service community, which offers assistance with all product aspects and further training. MUNICH DIGITAL advised and designed the 2019 relaunch in terms of visual and functional aspects.
The XING E-RECRUITING Community is based on the Salesforce Community Cloud.
MUNICH DIGITAL Office
Since May 2025, we have been based in Landsberg am Lech, right in the historic town center on the main square. The proximity to the Technology Transfer Center (TTZ) of Augsburg University of Applied Sciences and the excellent transport connections to Munich and Augsburg make this location particularly attractive for us.
Those who can't be here work remotely.
Press & Mentions
“The topic of digital customer loyalty and social CRM is still in it´s infancy in Germany. On the one hand, you have to dare something, but on the other hand, facts, comparisons and practical examples help. I personally see an independent offer, which is also somewhat analytical, as an opportunity - also for internal decisions. ”
“I think the initiative is very good. A high-level, neutral instrument for measuring the success of new content strategies, for example, would be helpful for the next digital steps, not just for our company. "
“The topic of digital customer loyalty and social CRM is still in it´s infancy in Germany. On the one hand, you have to dare something, but on the other hand, facts, comparisons and practical examples help. I personally see an independent offer, which is also somewhat analytical, as an opportunity - also for internal decisions. ”
“I think the initiative is very good. A high-level, neutral instrument for measuring the success of new content strategies, for example, would be helpful for the next digital steps, not just for our company. "
